The hugely popular TV show Yellowstone is expanding its universe and becoming the most-watched show on all platforms. The original series, starring Kevin Costner as ranch owner John Dutton, concluded in 2024 after five seasons. Now, Marshals—the first spin-off—continues the story, bringing back Luke Grimes as Kayce Dutton.
Kayce’s new show, a spin-off of Yellowstone, follows him as he joins the US Marshals. Although it currently has the lowest ratings on Rotten Tomatoes compared to other Yellowstone series, it’s become the most talked-about. The premiere episode brought in 9.52 million viewers, making it the most-watched new scripted show on network television and the biggest premiere in the Yellowstone franchise. The CBS series has continued to gain popularity since its debut.
It’s The End Of Yellowstone’s Streaming Era
According to Variety and data from Nielsen, the new series Marshals has quickly become a hit across both traditional TV and streaming platforms. In its first 28 days, Marshals reached 26.5 million viewers, making it the second most-watched series this season. It trails only the final season of Stranger Things, which attracted 30.6 million viewers during the same period, according to CBS.
The strong debut of Marshals shows that traditional broadcast television can compete with streaming services, and it signals a new era for Yellowstone, a long-standing TV favorite. While viewership for Marshals might change as the season progresses, Yellowstone‘s success remains a significant achievement for CBS and broadcast television as a whole.
The success of Marshals shows that a show can first become popular online and then still draw a large audience when shown on traditional television. Like Yellowstone, which aired on the Paramount Network and was also available for streaming on Peacock, viewers needed a cable subscription or a Peacock Premium account to watch.
Aside from Marshals, all of the shows expanding the Yellowstone universe are created for streaming, with previous installments already available on Paramount+. Another Yellowstone spinoff, Dutton Ranch, is in the works, and will follow the stories of Beth Dutton and Rip Wheeler, played again by Kelly Reilly and Cole Hauser. Like the others, it will be available on Paramount+, which makes Marshals the easiest Yellowstone show to watch on traditional television.
Marshals’ Viewership Reveals Network TV’s Secret To Success
The success of Lawmen: Bass Reeves on CBS demonstrates that the Yellowstone universe isn’t limited to streaming. It suggests Yellowstone can perform well on traditional television, and could indicate that similar spinoffs – focusing on established stories with a procedural format – are the best way for broadcast networks to succeed in today’s competitive entertainment market, offering a promising path forward with the right content.
Despite its challenges, the show’s move towards a more standard procedural format is actually why it’s found success with CBS viewers. This means Marshals provides a useful model for how to keep popular shows thriving – by building on existing franchises and making them appealing to a wider audience. This strategy also helps Yellowstone, allowing it to reach viewers on both streaming services and traditional television.
The strong viewership of Marshals demonstrates a new approach to distribution that’s successfully blending streaming and traditional TV results. It shows that a popular franchise like Yellowstone, with its established style and broad appeal, can overcome the importance of where people watch. Simply put, despite some issues with the new show, a lot of viewers are still eager to follow the story.
It will be worth watching how well the new Yellowstone spinoff performs for the rest of the season, as it’s only halfway through its initial run. It’s also too early to tell if Marshals will continue to be successful, as CBS renewed the show after only two episodes aired.
The May 15th debut of Dutton Ranch will give viewers insight into the future of Yellowstone, showing how the two shows compare in terms of popularity. Taylor Sheridan’s other series on Paramount+, such as Landman with Billy Bob Thornton, have quickly become very popular, and it’s expected that this trend will continue with future releases.
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2026-04-17 00:14