Star Trek: Starfleet Academy Debuts a New Story (Advance Review)

He described the situation as an unprecedented advertising chance, comparing it to the early days of cereal marketing. Because they had six companies all selling the exact same product, they had complete freedom to create any image they desired. Ultimately, they chose the slogan “Lucky Strike: It’s Toasted,” as it allowed them to define the brand however they pleased – it was like starting with a completely clean slate.








