The Most Expensive Super Bowl Commercial Of All Time Starred An A-List Hollywood Actor

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The Super Bowl is a popular event for sports fans, but many people also watch just for the commercials. It might be surprising to learn which Super Bowl ad cost the most money ever. Over the years, Super Bowl commercials have become increasingly elaborate and attention-grabbing. Because the Super Bowl consistently draws the largest TV audience of the year, advertising during the game is a major financial commitment for companies.

As a huge movie and TV fan, I’ve always been fascinated by Super Bowl commercials. They’re a massive cultural event – over 120 million people watch here in the US! What’s really interesting is how advertisers have learned to grab our attention. They pack their ads with famous faces and really creative ideas, because they know that’s what makes them memorable. It’s not just about selling a product; it’s about creating something we’ll actually remember after the game is over.

Over the past 60 years, Super Bowl commercials have transformed from basic product announcements into elaborate, big-budget stories. While these ads now represent a significant financial investment for companies, the use of celebrities has proven effective, justifying the cost for brands seeking unprecedented results.

Surprisingly, the priciest Super Bowl commercial ever wasn’t from decades ago—it’s a much more recent one.

Amazon’s “Mind Reader” Is The Most Expensive Super Bowl Commercial

The priciest ad ever shown during the Super Bowl was a 90-second Amazon commercial that aired in 2022 during Super Bowl LVI. The ad, called “Mind Reader,” featured actress Scarlett Johansson and her husband, SNL star Colin Jost, and playfully highlighted Alexa’s voice assistant capabilities by referencing their well-known relationship.

The advertisement cost around $26 million for airtime – much more than previous Super Bowl commercials. In addition to the high price, the Amazon Alexa ad featured Scarlett Johansson and playfully referenced her celebrity marriage, creating a funny and slightly awkward spot during the 2022 Super Bowl.

How Much Does A Super Bowl Commercial Cost In 2026?

Amazon’s Super Bowl ad was famously the most expensive ever, but even other commercials during the game are incredibly costly. By 2026, a 30-second spot could reach $10 million, depending on when it airs. And that price only covers the airtime itself – when you add in production costs, actors, and creative development, the total expense becomes even higher.

Super Bowl commercials have become increasingly expensive over the years, mirroring the event’s consistently growing audience. Because the Super Bowl is such a popular and valuable advertising opportunity, companies that invest in it need to create memorable and effective ads.

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2026-02-08 23:38