RUMOR: Ghost of Yotei Ads Quickly Scaled Back by Sony Japan Due to Collapsing Sales

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A source familiar with Sony’s operations has revealed to That Park Place that Sony Japan has reduced marketing and advertising for Sucker Punch’s *Ghost of Yotei* just days after its release. This decision is reportedly due to lower-than-expected sales and a concern about potential financial losses as sales numbers decline.

A source inside Sony, who asked to remain unnamed, said that company discussions have characterized sales of the game as surprisingly low, especially considering the extensive marketing campaign and initial expectations of a strong launch.

Sony Japan has stopped advertising *Ghost of Yotei* because sales are falling, and they want to avoid further financial losses on the game.

Please keep in mind that this information isn’t official; it comes from an outside source and hasn’t been verified by Sony or the game developers. It’s best to view these numbers as unconfirmed until official sales figures are made public.

Marketing Silence Matches Online Patterns

The rumor fits with what many gamers and industry experts have been noticing: advertising for *Ghost of Yotei* has suddenly stopped, which is quite unusual.

A user on X, @AI_EmeraldApple, pointed out that the number of people watching the game on Twitch has dropped dramatically – from a high of 111,000 to under 13,000 in just five days. Google Trends data confirms this, showing a significant decrease in searches for the game, even during its initial launch weekend, which is usually the most popular time.

A recent post theorized that Sony may have stopped advertising the product soon after its release. The author noted a lack of ads and social media activity, suggesting Sony likely cut back on promotional spending to conserve cash.

Just because two things happen at the same time doesn’t prove one causes the other, but the current situation matches what a source at *That Park Place* reported: a lack of enthusiasm from the company and a decision to stop putting more money into a game that isn’t doing as well as expected.

A Sharp Contrast to the Media Narrative

The actual sales figures don’t match the popular story being shared by many gaming websites. These sites previously reported high sales numbers—claiming 1.3 million copies sold in the first day—based on a single, unconfirmed tweet from an account with only about 9,100 followers. Notably, most of these sites presented this information as fact, not as a rumor.

Unlike with their previous game, *Ghost of Tsushima*, Sony and Sucker Punch haven’t shared any sales figures or updates since the new game launched. With *Ghost of Tsushima*, they regularly announced and celebrated every sales achievement.

If the reports are true, Sony’s recent decision to reduce marketing for *Ghost of Yotei* might mean the game isn’t as popular as expected, or that initial sales forecasts were too optimistic.

Waiting on Official Numbers

Currently, Sony hasn’t shared any information about how well *Ghost of Yotei* is selling, how many people are playing it, its advertising efforts, or any data about how the game is performing.

I’m still waiting for the official numbers, so it’s hard to know exactly what’s going on. But I’m hearing rumors of advertising being cut, and if that’s true, it makes me worry that the company doesn’t think the new movie will do as well as the last one – a sequel we all thought would be just as big, if not bigger.

We at Park Place will keep following this story and share any new confirmed information with our readers.

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2025-10-08 22:56