Read James Cameron’s ‘Critical’ Letter To Theater Technicians Ahead Of Avatar: Fire And Ash’s Release

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The new movie, Avatar: Fire and Ash, is about to be released. Whether it will be a financial success remains to be seen, but it’s expected to earn a significant amount of money, boosted by higher prices for 3D tickets.

James Cameron is a big advocate for 3D movies, but he believes the technology hasn’t become more popular because theaters often don’t show it properly. He’s particularly concerned about his upcoming film, Avatar: Fire and Ash, and recently sent a letter to theaters across the country asking them to double-check their projection and sound settings to ensure audiences have the best possible experience. You can read the full letter below.

James Cameron emphasizes that movie theaters are essential for how people experience Avatar: Fire and Ash. He believes the quality of the theater significantly impacts a viewer’s opinion, meaning two people can have very different reactions to the same film based on where they see it.

I recently experienced a problem that highlights this issue. I saw an advance screening of Avatar: Fire and Ash, and the 3D didn’t work for the first 20 minutes. Fortunately, it was fixed, and the rest of the film was great. But anyone paying for a 3D movie ticket would be understandably frustrated if they encountered the same problem this weekend.

Disney+ subscriptions start at $11.99 per month with ads. If you’re planning to watch the first two Avatar films before the release of Fire and Ash, a Disney+ subscription is a great way to do it. See the deal here.

Many people heading to 3D movies this weekend likely haven’t seen one since the first Avatar sequel came out. That’s largely because fewer films are being released in 3D now compared to a few years ago. Plus, 3D isn’t always seen as a great experience. Many modern 3D movies are converted after filming, which generally doesn’t look as good as movies originally filmed in 3D, like James Cameron’s Avatar films.

James Cameron has recently suggested he might not film the next two Avatar movies in New Zealand, which was the original plan. If he doesn’t return there, Fire and Ash could be one of the last big movies released in 3D. If so, it’s important that cinemas ensure it’s a visually stunning experience.

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2025-12-16 20:40