Kamala Harris Relaunches Campaign Hub With “67” in Handle — Even CNN Calls It “Cringe”

As a total cinema devotee, I’ve seen plenty of PR attempts fall flat, but this Kamala Harris social media rebrand is a real standout – and not in a good way! It tried to jump on the ’67’ meme, but honestly, it’s just become a laughingstock across the board, with people on all sides poking fun at it. It’s gone viral for all the wrong reasons, that’s for sure.

Her new digital platform, launched with the unusual branding of “67,” was designed to excite young voters. However, it quickly became an example of how quickly a political online strategy can backfire and cause negative reactions.

And yes — even CNN weighed in.

“Kamala Harris 67” Branding Sparks Immediate Backlash

Kamala Harris has revamped her online strategy with a new platform called “Headquarters.” It’s designed to connect with young people, share progressive ideas, and help activists get organized and spread their message online.

Welcome to Headquarters, the new Gen-Z led progressive content hub.

— HQ (@headquarters68_) February 5, 2026

Harris presented the platform as a way to keep up with current events and connect with politicians and activists, especially those from younger generations.

But it wasn’t the messaging that captured attention.

It was the handle.

The account first appeared with the username @Headquarters67, which many believe is a nod to the popular “6-7” meme – a running joke well-known among young people online.

Rather than landing as relatable, the branding was quickly mocked as forced and out of touch.

Social Media Reaction Was Swift — And Brutal

Commentators across political media spaces piled on almost immediately.

On behalf of every Republican in the country: run, Kamala, run!

— RJC (@RJC) February 5, 2026

Certain groups aligned with conservative viewpoints mockingly suggested Kamala Harris should continue running for office, hinting that her campaign would actually help Republicans win.

Online experts criticized the launch, saying it showed politicians trying too hard to understand and use internet memes.

My kids told me that ’67’ is considered outdated and embarrassing, and apparently, Kamala Harris isn’t resonating with them either.

— Christopher F. Rufo ⚔️ (@christopherrufo) February 5, 2026

Many observers felt the use of “67” seemed like old internet slang that didn’t feel genuine when it was brought back.

People responded to Harris’ online branding with GIFs and memes, indicating a sense of widespread frustration.

— Greg Price (@greg_price11) February 5, 2026

The criticism wasn’t just from one side of the political spectrum. Commentators across the board – from both conservative voices and those with more moderate views – found the launch to be a clumsy attempt at political marketing.

Even CNN Calls It “Cringe”

The reaction from CNN to the Kamala Harris “67” account was particularly noteworthy, considering the network doesn’t usually present Democratic figures in a negative light.

You know it’s bad when even CNN is calling Kamala’s new account “cringe”.

So pathetic 🤣

— Benny Johnson (@bennyjohnson) February 6, 2026

While discussing the new rollout on air, CNN anchor Dana Bash playfully criticized the branding, joking that the “6-7” slogan felt outdated and embarrassing – something people wouldn’t say anymore.

This situation highlighted a larger issue with how the campaign was being received. Even when the media was trying to be positive, reporting on efforts to connect with young people often came across as clumsy, suggesting the campaign’s message wasn’t resonating.

Harris Quietly Changes the Handle

Following the wave of online mockery, Harris’ team appeared to pivot.

The account’s username was subtly updated from @Headquarters67_ to @Headquarters68_ to get rid of the original meme-related reference, following negative feedback.

Headquarters, Harris is a moron. @headquarters67 My 8-year-old granddaughter told me 67 was over

— Porkmeister867 (@porkmeister867) February 5, 2026

The change happened only a day after the campaign restarted, showing they were listening to feedback and quickly making improvements.

The move also reinforced how quickly modern digital branding can shift under public pressure.

Meme Culture vs. Political Authenticity

The controversy highlights a growing challenge in political communications: meme literacy.

Younger people online are usually the first to notice when brands try too hard to seem relatable. A good example is Hillary Clinton’s attempt to connect with voters using ‘Pokemon Go.’

Happy 8th Birthday To Pokémon Go To The Polls

— Polling USA (@USA_Polling) July 15, 2024

As a critic, I’ve seen it time and time again: genuine online moments just happen. Trying to manufacture that same feeling with a branded campaign? Forget about it. It almost always comes across as a corporation desperately trying to be ‘cool,’ and it just doesn’t land. Real internet culture isn’t something you can fake; it grows naturally.

Some people felt Harris’ use of “67” didn’t seem like genuine engagement with internet memes, but rather a clumsy attempt to copy them.

2028 Speculation Lingers in the Background

The recent website update is also causing people to talk more about what Harris might do politically in the future.

After opting not to pursue a California gubernatorial run, many analysts viewed the decision as preserving viability for a potential 2028 presidential campaign.

Seeing her relaunch that youth organizing space – even though the initial attempt didn’t quite take off – tells me her political network is still very much alive and kicking. As a film buff, it’s like a sequel – a bit rough around the edges maybe, but proof the story isn’t over!

Optics Still Matter

Whether the “Headquarters” platform ultimately finds traction remains to be seen.

The initial rollout – and the quick need to fix its branding – highlights how important appearances are in today’s political climate, sometimes even more so than the actual policies themselves.

The “Kamala Harris 67” rollout was meant to signal digital fluency and generational outreach.

Instead, it sparked bipartisan mockery… and a swift rebrand less than 24 hours later.

2026-02-07 20:02