Hasbro Spider-Man: Brand New Day Toys Revealed (Savage Hulk, Vehicles & More)

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ScreenRant has a first look at a new collection of Spider-Man toys from Hasbro, based on the “Brand New Day” storyline. These toys are aimed at kids and include action figures, role-playing items, and vehicles. The line focuses a lot on Spider-Man and the Hulk, with toys featuring smashing action, sounds, and even a Nerf launcher.

As a huge Marvel fan, I’m so excited for the summer of 2026! Not only are we getting the new Spider-Man: Brand New Day movie, but Hasbro is releasing a line of toys that finally acknowledges what we’ve all been hoping for – the return of the classic, big, angry, green Hulk! Apparently, they’re officially calling him ‘Savage Hulk,’ and it seems like this ties into the character we last saw in Avengers: Infinity War. It’s great to see they’re leaning into that version of Mark Ruffalo’s Hulk!

Let’s take a look at the new Spider-Man: Brand New Day toys from Hasbro. We’ll cover what makes each toy special, which characters are included, how much they cost, and how they relate to the new movie.

Hulk Gamma Smash Fists

Price: $24.99

Release: Summer 2026

Get ready for powerful adventures with the Marvel Savage Smash Hulk action figure! This 2-in-1 figure lets kids switch between two angry modes – Classic and Savage – by moving its arms up and down. Inspired by the Marvel Cinematic Universe’s Spider-Man: Brand New Day, this collectible figure is perfect for ages 4 and up to recreate favorite moments or invent their own epic stories. It’s playtime with a gamma-powered punch!

Savage Hulk Talk’n Electronic Mask

Price: $29.99

Release: Summer 2026

Let your child’s inner Hulk come alive with the Savage Hulk Talk’n Electronic Mask from Hasbro! This fun role-play toy has over 10 exciting sounds and phrases, plus moving eyebrows and an opening mouth. The best part? It works with your child’s movements! When they open their mouth, Hulk’s mouth opens too, triggering cool effects. Inspired by the Marvel Cinematic Universe, specifically Spider-Man: Brand New Day, this mask lets kids recreate their favorite Marvel moments and invent their own heroic adventures.

Savage Smash Hulk

Price: $29.99

Release: Summer 2026

Get ready for exciting adventures with the Marvel Savage Smash Hulk action figure! This collectible toy lets kids switch between two angry modes – Classic and Savage – by moving its arms up and down. Inspired by the Marvel Cinematic Universe’s Spider-Man: Brand New Day, this Hulk figure is perfect for ages 4 and up to recreate favorite moments or invent their own powerful stories. It makes a great gift for birthdays, holidays, or any special occasion!

Spider-Man 2-in-1 Super Chompin’ Tank

Price: $39.99

Release: Summer 2026

Get ready for action-packed adventures with the Marvel Spider-Man Super Chompin’ Tank! This awesome vehicle from Hasbro lets kids ages 4 and up transform it between Street Mode and Off-road Mode for exciting chases and battles. Inspired by the Spider-Man: Brand New Day storyline, the tank fits two 4.5-inch ActionVerse figures and has web fangs that can hold an extra figure (figures sold separately). It also includes a projectile launcher with two projectiles! For even more fun, collect other Spider-Man ActionVerse figures, sets, and vehicles (each sold separately).

Spider-Man Nerf Web Strike Blaster

Price: $24.99

Release: Summer 2026

Let your child’s imagination soar with the Marvel Studios’ Spider-Man Web Strike Blaster from Hasbro! This fun role-play toy has a cool glow-in-the-dark design and lets kids fire two darts, one at a time. Simply load the darts, pull back the handle to get ready, and press the button to blast! Inspired by the look of Spider-Man from the Marvel Cinematic Universe, this blaster is a perfect accessory for any Spider-Man costume.

Spider-Man Wisecrackin’ Glow Mask

Price: $29.99

Release: Summer 2026

Get ready for action-packed fun with the Spider-Man Wisecrackin’ Glow Mask from Hasbro! Press a button to hear over 30 sounds and phrases, and watch the eye lenses light up with cool patterns that match what Spider-Man says. Inspired by the Marvel Studios’ Spider-Man: Brand New Day, this mask lets kids recreate their favorite moments or invent brand new adventures from the Marvel Cinematic Universe.

Power-Charge Spider-Man

Price: $49.99

Release: Summer 2026

Get ready for amazing adventures with Power-Charge Spider-Man! This awesome toy has three different play modes, each with cool lights, sounds, and phrases. Just press the button on his chest to switch between Anti-Gamma Mode, Web-Tracking Mode, and Power-Web Mode. With a simple twist, you can make Spider-Man throw a powerful punch or shoot a web! Standing 14.5 inches tall, this action figure is a great addition to any Super Hero collection.

More Spider-Man: Brand New Day Products Are On The Way

Hasbro is releasing new toys to coincide with the upcoming movie, Spider-Man: Brand New Day, which hits theaters on July 31st. Disney Consumer Products is launching a large collection of related merchandise, and ScreenRant has an exclusive first look at LEGO sets and other products coming from Mattel.

Collectors can look forward to new items from Funko, as well as clothing, shoes, and accessories from brands like Adidas and Crocs. Products based on popular movies will start appearing on May 31st, and there are already Spider-Man collections available now from partners including Gap, Old Navy, and Pandora.

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2026-04-15 18:11