Sydney Sweeney’s Jeans Ad Was Controversial. It Also Made A Ton Of Money

As fans eagerly await the third season of Euphoria, actress Sydney Sweeney has become widely known for her recent American Eagle ad. The ad sparked controversy, but it’s proven incredibly successful for the brand. Fox News reports that the commercial boosted American Eagle’s market value by around $400 million and doubled the traffic to their website. These impressive results suggest that any publicity, even if it’s controversial, can be beneficial.







