We’re About To See What Timothée Chalamet’s Marty Supreme Promo Has Really Been About

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Timothée Chalamet’s promotion of his new movie, Marty Supreme, has been remarkably effective. He’s skillfully used his public image online to generate excitement, and cleverly connected this to his character’s drive for success by openly discussing his own goals. In an era where traditional and even newer movie marketing strategies often fall flat, Chalamet is managing to create a significant buzz.

Despite much of the focus being on the actor himself – his career and potential Oscar win in 2026 – he’s skillfully kept the spotlight on his new film, Marty Supreme Christmas Day, and it’s paying off. The film began with a limited release, showing in only six theaters in New York and Los Angeles. According to Deadline, by the morning of December 21st, it had sold out 92 showings, earning $875,000.

The film is performing exceptionally well in limited release. With an average of $145,800 per screen – the highest of the year and one of the best results ever – it managed to break into the top 10 weekend films despite only playing on six screens. This is particularly impressive considering that Hamnet played on over 600 screens and still ranked lower. According to Deadline, audience feedback is positive across all age groups, especially among younger viewers, and pre-sale ticket numbers were the highest A24 has ever seen.

For the studio, that’s exactly what this has all been about.

A24 & Timothée Chalamet Both Need Marty Supreme To Hit Big

A24 has become known for releasing unique, independent films made by visionary directors, but the company is now aiming for broader success. Over the last few years, they’ve started making films with wider appeal and larger budgets, and this strategy has sometimes worked well. For example, their 2024 film Civil War, costing $50 million to produce, earned $127 million worldwide. This year, they took a $20 million chance on Materialists, pairing the director of Past Lives with stars like Dakota Johnson, Chris Evans, and Pedro Pascal, and the film went on to make $106 million globally.

While A24 has generally been successful, recently they’ve faced some challenges. The company made two significant investments in 2025, backing the Safdie brothers – filmmakers known for Uncut Gems – who were working on separate projects for the first time in years. The first of these, Benny Safdie’s The Smashing Machine, initially generated Oscar buzz with Dwayne Johnson in the lead role after a premiere at Venice. However, it ended up with Johnson’s lowest opening weekend box office numbers ever. The film is projected to lose between $10 and $15 million (according to Deadline), which won’t severely impact A24, but is a disappointing result for a $50 million investment. Beyond Johnson, the film is no longer considered a strong contender for awards.

Josh Safdie’s film, Marty Supreme, represents a significant investment for A24, costing around $70 million to produce (according to Variety). With a 95% rating on Rotten Tomatoes – including a perfect score from SR‘s Todd Gilchrist – and early Oscar buzz surrounding not just Timothée Chalamet, the film seems promising. However, given the increased budget, it needs to perform exceptionally well – exceeding the success of typical A24 releases – to be considered a success. Higher budgets require higher box office numbers, and that’s where Chalamet’s extensive promotional work becomes crucial.

Putting all your faith in Timothée Chalamet as a box-office star is a gamble. For years, Hollywood hasn’t been able to consistently create actors who can guarantee a movie’s success like Tom Cruise or Sandra Bullock used to. Chalamet is often seen as the biggest star of his generation, and he’s been in successful films like Dune, Wonka, and A Complete Unknown. However, those movies weren’t relying on him to sell tickets. Right now, having him in a movie definitely helps. But the big question remains: can he draw audiences to a film all on his own – the true mark of a movie star?

I’m really hoping Marty Supreme does well, and honestly, Timothée Chalamet has been working so hard to make that happen! He’s really thrown himself into promoting it these past few weeks, and it feels like the movie’s success rests on his shoulders. If it does become a big hit, it could be huge for his career – maybe even land him an Oscar! But I think it could mean even more for the industry. We might see other big stars taking a similar approach to promotion, especially for movies that might not be guaranteed blockbusters. It would be awesome if it encouraged more actors to try new things and connect with audiences in a more personal way.

If this film doesn’t succeed, it could significantly hurt the chances of similar, original movies getting made in the future. If a star like Timothée Chalamet can’t launch a non-franchise film with a reasonable budget, studios may decide these types of movies aren’t viable. This would mean fewer opportunities for the kinds of films that traditionally create movie stars. The success of this project is important for more than just A24’s profits. Hopefully, the strong early performance of Marty Supreme signals a turning point and a resurgence of original films at the box office.

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2025-12-22 17:30