Disney+ Launches New Feature That Marvel Fans Will Love

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Disney+ has a huge collection of superhero content, including every movie and show in the Marvel Cinematic Universe. With over 30 films and more than a dozen original series like WandaVision, Loki, Daredevil: Born Again, and X-Men ’97, it can be hard for even dedicated fans to keep up with everything that’s available.

Disney+ recognized viewers were having trouble finding things to watch, so they introduced a new feature called Verts on March 12th. It’s a scrolling feed of short, vertical videos – similar to TikTok – designed to help US subscribers discover new movies and shows. This is especially great for Marvel fans and should make the platform much easier to use.

Verts is a new feature in the Disney+ app. It’s a scrolling feed of short video clips from Marvel movies and Disney+ shows. Just tap the Verts icon to start watching, and swipe up to see more. You can easily add shows and movies to your Watchlist or start watching the full title from any clip.

Disney revealed this new feature in January at CES 2026, and had been quietly testing it on the ESPN app since August 2025—where it successfully increased user engagement. The key to its success is a personalized recommendation system that learns what each viewer likes and suggests content accordingly, instead of showing everyone the same things. This makes Disney+ even more enjoyable for fans of the Marvel Cinematic Universe.

Verts Will Improve the Viewing Experience of Marvel Fans Significantly

Everyone enjoys the Marvel Cinematic Universe and is always eager for new movies and shows, and Marvel consistently delivers. However, after 18 years, there’s simply a lot of content available on Disney+. Older series like Agent Carter and Agents of SHIELD are mixed in with newer animated shows and limited series, making it hard to find what you’re looking for. If you just finished Avengers: Endgame, for example, it can be overwhelming to figure out where to start next because the platform doesn’t clearly guide you to other options.

Verts improves the experience by making it easier for fans to discover content. Instead of having to search through menus, the feed now shows clips from shows and movies similar to what the user already enjoys. For example, someone watching Daredevil: Born Again might see a clip from Jessica Jones or The Punisher, helping them connect the different parts of the Marvel Cinematic Universe in a way the standard app doesn’t.

Let’s say you’re just getting into the Marvel Cinematic Universe and you loved the mind-bending aspects of Moon Knight. It’s disappointing that Marvel hasn’t made a second season, isn’t it? Luckily, streaming algorithms can help you find similar shows that explore complex psychological themes, like WandaVision or Agatha All Along.

Marvel’s animated shows on Disney+, like X-Men ’97, What If…?, and Your Friendly Neighborhood Spider-Man, often get overshadowed by the platform’s bigger live-action series. A feed that recommends clips based on what viewers actually like would help these animated titles reach more people.

This feature launched at an ideal moment for Disney+. The platform is preparing for a huge year for Marvel content. In 2026, viewers can expect the second season of Daredevil: Born Again, the return of X-Men ’97 for its second season, VisionQuest, another season of Your Friendly Neighborhood Spider-Man, a special presentation featuring The Punisher, and two new Marvel movies – Spider-Man: Brand New Day and Avengers: Doomsday (though Doomsday will likely arrive on Disney+ in late 2027). Currently streaming on both Disney+ and Hulu is Wonder Man, which is already being hailed as one of the best Marvel shows on the platform in years.

With so much new content being released quickly, a tool that helps fans find related older material becomes incredibly valuable. For example, it could show a clip from a Thor movie before the new Avengers: Doomsday film, or highlight WandaVision before VisionQuest. A big hit like Brand New Day, which is already creating a lot of excitement, will likely bring in new fans who need to get up to speed. Verts is the ideal resource to help them do that.

This new feature might be Disney’s first step towards adding AI-created content to its platform. Back in December 2025, Disney partnered with OpenAI for three years, allowing over 200 characters from Disney, Marvel, Pixar, and Star Wars to be used in Sora, OpenAI’s AI video generator.

The new deal lets fans make short videos featuring animated Marvel heroes like Iron Man, Thor, Captain America, and many others. The best of these fan-made videos will be available to watch on Disney+, and Disney plans to showcase them using a new feature called Verts.

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2026-04-04 08:35